Marketing Tools You Should Know

Seems like every day there is a fresh new set of marketing tools to help you do your job better. It can be time-consuming (and even a little intimidating) making sure you are using the right ones for your audience. So, instead of wasting precious time on a bunch of tools you have no use for, try pinpointing exactly what would help you manage your content marketing efforts better. Then just Google “how to…” or “tools to…”. You might surprise yourself and find exactly what you were looking for.

To help get you started, below are some articles that share helpful content marketing tools to boost your engagement with your audience and drive B2B engagement.

4 Quick Tools to Help an Audience Share Your Content

By Markelle Harden published May 10, 2015 As social channels gain traction in search marketing, the need to create content that people want to share becomes crucial to an inbound campaign. A 2014 study from Social Media Examiner found that 92% of respondents identified social media as “important to business.”

Read More at Contentmarketinginstitute

Salesforce Announces New Tools to Drive B2B Engagement

Salesforce has announced a new B2B automation tool in the latest generation of their popular CRM software. At the heart of this new change are two key features: the Intelligent Engagement Studio and Sales Cloud Engage, both of which promise to bring new versatility and power to the front- and back-end of their B2B-specific Pardot platform.

Read More at Skyword

Effective Lead Generation Through B2B Market Research and Social Automation Tools

The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply. If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right company […]

Read More at Forbes

A User-Friendly Way to Showcase Expert Advice.

I read a lot of advice-from-experts blog posts and notice that most of them require scrolling down past a bunch of ads to see all the advice. I thought the following blog post has an interesting way of showcasing expert advice. Marco Mijatovic at reached out to me and other bloggers to share our best blogging tips.


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