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Global Content Marketing

Technology has virtually changed the way we consume content. This is the first how-to-book to show you how to setup an internal process to effectively scale your content across-regions.

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THE 4 P'S OF GLOBAL CONTENT MARKETING

Plan

Collaborate with relevant stakeholders on regional and country teams to create a global content marketing strategy that aligns target audiences, key success metrics, priority countries, and strategic editorial topics with your business objectives.

Produce

Develop relevant stories that meet identified countries’ needs with different formats based on strategic editorial topics that address the target audience’s pain points, desires, and challenges.

Promote

Promote is to establish a market-driven content distribution process with paid and social media. Publish the appropriate formats of content with the optimal frequency in targeted channels.

Perfect

Perfect is to continuously optimize and measure the impact of content marketing as part of an ongoing feedback loop. Define goals and use tools and processes to maximize the effectiveness of content production and content syndication. To improve the previous 3 P’s: Plan, Produce, and Promote.

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