Press

Resources for journalists, podcasters and event organizers.

About the book

Global Content Marketing is a practical guide to engineering a modern, scalable content marketing operation — planning, producing, promoting and measuring content that works across regions and cultures.

About the author

Pam Didner is a global content marketing strategist, author and speaker. She helps organizations create global plans that meet local marketing needs, and is fluent in Chinese and English with deep knowledge of both American and Chinese business protocol.

Interview topics

• Why global content strategies fail between headquarters and regions
• The 4 P's framework: Plan, Produce, Promote, Perfect
• Localization vs. translation — what teams get wrong
• Marketing across American and Chinese business cultures
• Measuring content impact across markets

Media inquiries

For interviews, review copies or speaking inquiries, contact Pam directly.